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【訪問】獲香港市務學會訪問 HKIM Marketing Excellence Interview

Undoubtedly a burgeoning information transmitting channel, social media also serves as a convenient platform for modern interpersonal communication and interaction. Being a marketer in the era of information explosion, the ultimate quest is to seek ways to achieve the best possible result with effective use of social media for marketing purposes; by integrating with the help and power of traditional media. Not only an active user of new media, HKIM Individual Member Mr Jonathan Sin is also a renowned blogger, podcaster and twitter user; he is also the Director of the famous online radio station MobileRadio.hk and founder of Hong Kong Blogger Union. With his extensive experiences in the industry, Mr Sin helped us to clear the mystery of this new marketing channel and shared with us how to manipulate social media to a marketer’s advantages.

Interview and text : HKIM Joanne Luk

社群媒體是近年新興的資訊橋樑,亦是人與人彼此交流訊息及意見的平台。 在這個資訊發達的年代, 市務人員應怎樣運用新媒體作有效的推廣, 同時結合傳統媒介的力量和幫助,達到最好的效果?香港市務學會個人會員,活躍新媒體人冼嘉頌先生,是著名的Blogger、Podcaster及微博玩家 ,亦為著名網上電台 MobileRadio.hk 台長及 香港博客聯盟創辦人。 憑著過往累積的豐富經驗,冼嘉頌先生為我們深入解構此新興營銷工具的各種謎團並剖析如何利用社群媒體作有效的營銷推廣。……


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